Bro-tox: the rise of men’s injectables

Think wrinkles concern only women? Think again. According to the Cosmetic Physicians Society in Australasia, 77 per cent of men surveyed felt it was “acceptable to undergo non-surgical cosmetic procedures” — only 10 per cent less than the women who shared that view. The procedure of choice? Anti-wrinkle injections.

It’s a competitive world out there, and as men are working more and retiring later, there’s pressure to look their youngest. “Cosmetic procedures today carry much less of a stigma compared to years ago,” says Dr. Whitney Bowe, assistant medical director for cosmetic and laser services at Advanced Dermatology, P.C., in New York, and lead author of a study that found a 258% increase in men getting anti-wrinkle injections this past decade. “In addition, men today are more honest about their appearance-related concerns, and can gain a boost in self-esteem from their more youthful appearance.”

Whether you’re looking to smooth out some worry lines, fill them in – or just give your skin a bit of a boost – here are a few decidedly blokey FAQs.

What are the long-term effects?
Most anti-wrinkle injections and dermal fillers are reabsorbed into the body, which means if you don’t like the effect, you’ll see your pre-procedure face in the mirror in just a few months.

Am I going to end up all pouty?
No – well, not thanks to us. We take no responsibility for bad selfie attempts.

Is it going to break the bank?
While each case is different, and only a face-to-face consult will determine your exact procedures and frequency, on average anti-wrinkle injections start from $350 for men, while dermal fillers start at $600. Anti-wrinkle injections should last 3 to 4 months while dermal fillers can last up to 18 months depending on the area injected

I don’t want to look plasticky. Actually, I don’t want anyone to know that I had anything done at all.
The aim of our game is the same: the key is to freshen facial skin, which, with time, loses its natural collagen and therefore volume.

I’m still not convinced…
A medical-grade facial, or medi-facial, or skin needling are good places to start. Completely non-invasive, zero downtime and both can target particular skin conditions.

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